About Us

The Set Collection originated with our three founding members, the first of which opened in Amsterdam in 2011. Located in the heart of Amsterdam’s famous museum district, opposite the Rijksmuseum, Van Gogh Museum and Stedelijk Museum, and adjacent to the luxury shopping district of P.C. Hooftstraat, the Conservatorium was quickly heralded as Amsterdam’s leading luxury lifestyle palace.

The Conservatorium is an architectural masterpiece that combines a landmark heritage building with a graceful, contemporary design, offering guests a selection of restaurants, a bar, lounge and the 1,000 square metre Akasha Holistic Wellbeing space. A destination hotel with a real sense of place, the Conservatorium is known at home and abroad as ‘the living room of Amsterdam’.

The second founding member, joining in 2012, was Hotel Cafe Royal on London’s iconic Regent Street. A local legend originally established in 1865, the Café Royal was London’s finest dining room and bar, quickly becoming the epicentre of London’s fashionable set and gaining a reputation for having one of the best wine cellars in the world. By the end of the 19th Century, Café Royal had established a reputation for excellent hospitality, dining and entertainment.

After the Café Royal’s acquisition by The Set, it was closed in 2008 and carefully cocooned while a thoughtful and considered restoration and redevelopment took place, preserving the building’s Grade II listed status. Today, located in the heart of London, with elegant Mayfair to the west and creative Soho to the East, the hotel is perfectly positioned within walking distance of London’s finest shopping streets, tourist attractions and theatreland.

Taiko Contemporary Asian Cuisine & Bar, by Executive Chef Schilo van Coevorden, first opened its doors at the Conservatorium hotel in September 2014. Taiko expanded internationally in 2020 by opening its second restaurant Taiko Dubai, to critical acclaim.

The third addition was Hotel Lutetia in 2018, an iconic landmark situated in the vibrant Saint-Germain-des-Prés area of Paris and the only luxury Palace hotel on the city’s Left Bank. Originally opened in 1910, the building’s design was a daring move from Art Nouveau to the emerging style of Art Deco. The Lutetia quickly became a place where the anonymous could be found alongside the famous, where art, philosophy, science and politics were continually created, discreetly and without ostentation.

The Lutetia delivers an authentic Parisian experience and has been at the heart of the local community for more than 100 years. The hotel now features an eclectic mix of restaurants, bars and lounges throughout the historical ground floor including the return of the iconic Brasserie Lutetia.

In February 2021, The Set Hotels transformed into The Set Collection to provide distribution and revenue services, along with sales & marketing services, to hotels that share our sensibilities and vision for hospitality. The Set Collection continues to add like-minded independent hotels to join its founding members.

One such addition in 2021 was the Mamilla Hotel. Situated just outside of Jerusalem’s Old City, the Mamilla brings together the ancient history of the city and the splendor of the modern age. A masterclass in collaborative design, the hotel was the subject of immense creative willpower courtesy of leading architects and designers Moshe Safdie and Piero Lissoni, the latter of whom also collaborated on the Conservatorium. The Mamilla marked the first property in the Middle East to join the collection.

In early 2022, The Set Collection announced that The House Collective would join the founding members, officially adding Asia Pacific to the roster of hotels and destinations.

The House Collective comprises of three destinations – The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai. Each house is truly sophisticated, a singular centre of design that reflects their respective cities, balancing art and hospitality in one as a location for seasoned travellers across China and Hong Kong.

Spring 2023 saw The Set announce Hotel Esencia as both the first destination in the Americas and the first resort property to join the collection, marking an expansion to the collection’s core destination list, further defining the group’s signature offering that luxury travellers have come to appreciate.

Six months later, The Set Collection’s growth expanded even further, with an announcement covering 8 new destinations, including another first – luxury residences. Situated in Gstaad, Courchevel, Megeve, Crans-Montana, Geneva and corfu, these private residences by the Ultima Collection were joined by Le Grand Jardin in Cannes and The David Citadel in Jerusalem in doubling the group’s portfolio to 17 properties.

The end of 2023 saw further expansion into the Asian market with the group’s first Southeast Asian destination, The Siam in Bangkok. Crowned as one of the World’s 50 Best Hotels (alongside Esencia and The Upper House), The Siam is a paragon of perfection in a truly modern luxury destination, with flawless black and white design and lush greenery.

Spring 2024 saw The Set Collection announce an additional destination – Deos Mykonos. Situated a short distance away from Mykonos town, with sweeping views of Cycladic buildings and the water below, Deos became the group’s second hotel among the Greek islands. A seasonal property, Deos’ signature Greek hospitality and contemporary design makes it a new jewel to discover during the summer months.