With 20 years of experience in sales & marketing for global hospitality brands including Hilton Hotels & Resorts and The Leading Hotels of the World – both in London and New York – Ruurd returned to The Set in 2019 as VP of Sales. Ruurd took on Hotel Development in 2021. From 2024, Ruurd solely oversees Hotel Development, leading The Set’s growth, connecting founding members and member hotels with clients and partnerships that address their needs.

Jamie is an accomplished commercial expert, with a wealth of experience across a wide range of locations in the UK, US, and across Europe. Strategically astute, Jamie’s 18 years of experience are the result of leadership roles at Langham Hotels, IHG, and Radisson, and having founded and operated his own Revenue Management consultancy. A true specialist in leading cross-functional teams, Jamie’s remit involves developing innovative business solutions and client relationships, as well as leveraging market trends, technology, and data analysis to identify opportunities for commercial success. As VP of Revenue, Reservations & Distribution for The Set, he also continuously improves service delivery by fostering the group’s guest-focused reservations team.

With over 20 years of experience in the hospitality industry, Kasia has led the development and execution of dynamic marketing strategies for globally renowned brands, including Hyatt, IHG, The Langham Hotels & Resorts, and Marriott International. Her expertise in managing large portfolios has enabled her to create impactful marketing strategies that seamlessly blend global brand objectives with the unique needs of individual properties worldwide. Since joining The Set in 2021, Kasia has been instrumental in shaping the brand’s marketing, brand, and digital strategy, while providing strategic guidance to member hotels. She played a pivotal role in launching The Set DISCOVERY, the group’s first loyalty program, in collaboration with Global Hotel Alliance (GHA), enhancing guest engagement and brand loyalty.

Tom is an accomplished sales professional with 17 years of experience in the luxury hospitality industry. Before joining The Set, Tom spent nine years in London, holding various sales positions at global brands including Hilton Worldwide and Rosewood Hotels & Resorts, where he was part of the pre-opening team. With a track record of driving growth and enhancing market presence in North America, Tom joined the Conservatorium hotel in Amsterdam as the Assistant Director of Sales in 2016, transitioning to Director of Sales in 2019. Tom’s valuable experience lead him to join The Set as Senior Director of Sales, continuing to oversee sales strategies and initiatives in various key markets, as well as working closely with multiple external associations including American Express’s Fine Hotels + Resorts and Virtuoso.

Originally from Paris, and a graduate of the Ecole Hoteliere de Lausanne, Mickael began his career with Kempinski in Djibouti, subsequently moving to London to join the InterContinental Hotels Group Marketing team, working across various specialities, including Loyalty and Commercial Marketing. Soon after, Mickael became an integral part of the group’s corporate sales team, building strong relationships with key corporate clients, with further roles at Leading Hotels of the World and Oetker Collection predominantly across corporate sales strategies and other European markets. Mickael joined The Set in 2024 as Director of Business Performance and Strategy, working closely with the group’s member hotels to drive sales, expand on business opportunities, and facilitate a variety of strategic results.